
About Redan Insights
Redan Insights is a premier data-driven direct marketing consultancy specializing exclusively in the financial services sector. We empower national banks, regional banks, and fintechs to achieve sustainable growth and lasting competitive advantage. We are passionate about translating complex data insights into actionable marketing strategies and are committed to delivering measurable results that drive business success.

Dan Moore
Dan's Background
Dan is an independent consultant with over 25 years of expertise in developing data-driven marketing strategies that empower financial institutions to connect with their ideal customers and achieve measurable results.
Specializing in consumer lending, mortgage, payment, and deposit products, he has delivered transformative outcomes for industry leaders, including Signet Bank (which spun off Capital One), First Union, LendingTree, and Merkle. Dan’s extensive experience leading direct-to-consumer businesses on both client and agency sides includes building prescreen programs that generated over $35 billion in originations for a leading fintech.
With an M.S. in Management Information Systems from Virginia Commonwealth University and a B.S. in Business from the University of Virginia, Dan combines analytical rigor with strategic vision to drive growth for banks and fintechs.
Contact
I’m passionate about driving success for financial institutions and always eager to explore new opportunities. Let’s connect to discuss how my expertise can elevate your marketing strategies. Reach out at Dan.Moore@RedanInsights.com to start the conversation.